SO VIBRANT. SO BRIGHT
iPhone 16. Featuring the new Camera Control. 48 MP Fusion Camera. Five vibrant colors. And the A18 chip.

Main Features:
INSTANT CAMERA CONTROL - The Camera Control allows quick access to tools like zoom and depth of field, capturing the perfect shot in record time.

FARTHER, CLOSER - With the new Ultra Wide camera with autofocus, you can take incredibly sharp and detailed macro photos and videos. The 48 MP Fusion Camera captures stunning high-resolution images and zooms in with greater detail thanks to the 2x optical zoom on the Telephoto lens.

PHOTOGRAPHIC STYLES - The new Photographic Styles give you more flexibility to unleash your creativity and take even more personalized photos. You can apply or revert any style whenever you want.

A18 SUPER SMART - This processor is two generations ahead of the A16 Bionic in the iPhone 15. It enables advanced photography and video features, such as Camera Control, and delivers exceptional energy efficiency.

LONGER BATTERY LIFE - The iPhone 16 with the A18 chip boasts significantly improved battery life: up to 27 hours of video playback. Use a USB-C or MagSafe charger for even faster wireless charging.

BUILT TO LAST - The iPhone 16 features a robust aerospace-grade aluminum frame and a 6.7-inch Super Retina XDR display. The latest Ceramic Shield is twice as durable as any other smartphone glass.

INTRODUCING THE ACTION BUTTON - The fastest way to access your favorite feature. Just press and hold to activate whatever you need: Flashlight, Voice Memos, Silent Mode, and many more options.

CUSTOMIZE YOUR IPHONE - In iOS 18, you can change the color of home screen icons. Quickly find your favorite photos in the redesigned Photos app. Add fun and animated effects to any word, phrase, or emoji in iMessage.

CRITICAL SAFETY FEATURES - With Crash Detection, the iPhone detects severe car accidents and calls emergency services.